Email is the number one communication channel for not-for-profit organisations. Simon Byrne, email marketing specialist at Sign-Up.to joins us to share some email marketing best practices.
In this short 30 minute webinar, Simon will discuss:
- Knowing your audience: segmentation and personalisation
- Making it into the inbox (not always as easy as you think)
- How to increase the likelihood of your emails being opened
- Generating click-throughs: a few best practices
- Thinking outside the box: RSPCA Case Study
Watch the webinar recording:
Other useful links:
- Request a free email marketing assessment with Simon from Sign Up To
- SignUpTo.com.au
- Simon Byrne on Twitter
- Follow R & G Technologies on LinkedIn for updates
View presentation slides:
About The Presenter
Simon Byrne is Email Marketing Specialist at Sign-Up.to
Simon lives and breathes email marketing and has been a proud member of the Sign-Up.to team since January 2013. Simon works with companies throughout Australia, New Zealand and Asia, helping them to reach the right people, at the right time and with the highest possible return on investment. Simon's main areas of interest within the email marketing space are personalisation, integration, and automated lead nurture.
Follow Simon on Twitter: @theEDMguy
Visit Sign-Up.to: www.signupto.com.au
Email Marketing Assessments
Are you interested in learning more about email marketing? We are offering complimentary email marketing assessments.